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Paris pop up store


From October 11 to 16, 2023, we set up our very first pop-up store in the second arrondissement of Paris! Creating an ephemeral boutique was a real challenge for us, and even more so 700 km from our base camp. It's an opportunity for us to share with you, Parisians and fashion lovers alike, a piece of our universe, that of the waves and sun of the Landes.


If you've already crossed paths with us on the roads of the South West through our nomadic boutique, you've probably already got an idea of what this Pop Up might look like! Our goal was to bring a bit of ourselves to the capital, so we packed up our prettiest rugs, a few friends and our creativity and headed for Paris. 

We pushed open the store's doors and set up our old furniture, laid down our still-sanded surfboards, hung our hats on the walls, put in a few plants, an old motorcycle and a couple of pairs of Blundstone and we were already feeling at home. All that was missing was you, and to make sure you were there, we took it upon ourselves to organize some fun times.

A look back at the pop-up program

The Paddle Paddle
Surf Project


We invited our friends from Paddle Paddle to set up a collection point at the store for the duration of the event. Paddle Paddle is an association we work with, helping surfing communities around the world to develop. For the past 4 years, they've been collecting, repairing and distributing boards, highlighting the many benefits of the sport. The aim is to facilitate access to equipment and carry out actions focusing on ecology, inclusion and education. We gave them a hand by inviting Parisian surfers to drop off their equipment at the store.


Fabien Voileau  @fabien_voileau

Photographer Fabien Voileau was also part of the adventure, posting a visual stroll from his Journal Vol.1 “No title yet”. Fabien is a French photographer based in Paris. His work depicts a love of wide open spaces as well as a passion for intimate portraits. Brought up near the coast, Fabien has kept a deep bond with the ocean, so he tells the story of the synergy between man and the elements in an aesthetic and poetic way.


Continuing on the creative side, Margaux Montebrun, Club Marguerite creator, tattoo artist and illustrator based in the Chamonix region, made the trip from October 12 to 15 for you. Her activities include textile and product design, murals, logo creation and illustrations. Marguerite's relationship with the brand goes back a long way, and she has been fully involved in the brand's textile design since its inception. At the time, she was offering her talents as a tattoo artist, with numerous flash tattoos of her own.

Milo Popup -milohats milo hats tattoo clubmarguerite.JPG

Bobbie  @bobbie_music

On Friday evening, artist Bobbie brought us a live performance of English vocals and guitar on October 12, featuring original creations that betray her love of folk and country. Inspired by the likes of Joni Mitchell and Dolly Parton, this self-taught guitarist takes her 1947 Martin on an Americana journey between grandiloquence and nostalgia, where folk, soul and country meet.

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